Why Watching Beats Asking: What Coca-Cola Learned about Innovation
Please watch this compelling co-presentation with Summer Bell, Human Insights North America at The Coca-Cola Company, and Amishi Takalkar, Co-founder [...]
Announcements
“All In” on Protein: What Nailbiter and PepsiCo Proved
The protein trend is not subtle. 86% of Americans are actively adding protein to their diets, and 70% want salty
How Gen Z’s Planned Shopping and Private Label Trust Is Rewriting the Rules for CPG Brands
There's a version of the Gen Z shopper story that brands love to tell. They're impulsive. They're influenced by TikTok.
Quirks Chicago – April 2026 – L’Oreal
🔥 Hot take: most of what you’ve heard about AI and shopping behavior is either overhyped, unproven, or just plain
Is Your Brand in AI’s Consideration Set? Why the Answer Matters More Than Ever
When a shopper asks ChatGPT what protein powder to buy, which laundry detergent works best, or what OTC pain reliever
Quirks Dallas – March 2026 – Pepsico
Pre-testing said the new Lay’s packaging would work. Pre-testing was only half right. The real story lived on the shelf
Esomar DC – November 2025 – TCCC & Mondelez
Will you be at Esomar Trends Horizon in Washington DC this week? Be sure to block your calendar to join
GLP Meets CPG Webinar
How is GLP-1 reshaping consumer habits and retail decisions? Join Nailbiter and shopper insights expert Yelena Idelchik, MBA as we
Breaking into GRIT Top 10
We are absolutely thrilled to share that we have climbed to #8 on the 2024 GRIT Top 50 Most Innovative
Amishi Joins Market Research Education Foundation
Please join the MREF in welcoming Amishi Takalkar to its Board of Directors! Amishi Takalkar is the co-founder and CEO of