“All In” on Protein: What Nailbiter and PepsiCo Proved
The protein trend is not subtle. 86% of Americans are actively adding protein to their diets, and 70% want salty […]
How Gen Z’s Planned Shopping and Private Label Trust Is Rewriting the Rules for CPG Brands
There's a version of the Gen Z shopper story that brands love to tell. They're impulsive. They're influenced by TikTok.
Is Your Brand in AI’s Consideration Set? Why the Answer Matters More Than Ever
When a shopper asks ChatGPT what protein powder to buy, which laundry detergent works best, or what OTC pain reliever
Practical Advice for High-Quality Shopper Insights
Survey data shows what consumers claim they want and think they did. At Nailbiter, we capture what they actually do.
Company Meeting in DC
What a fantastic Friday in DC! It was such a blast seeing the Nailbiter team in person – a rare
GLP Meets CPG Webinar
How is GLP-1 reshaping consumer habits and retail decisions? Join Nailbiter and shopper insights expert Yelena Idelchik, MBA as we
International Women’s Day
As we celebrate Women’s History Month 2025, we’re proud to reflect on how Nailbiter embodies this year’s theme of “Moving
Meet the Team at CMA 2025 in Texas
Already off to an exciting start in San Antonio at the Category Management Association Conference! Stop by booth #105 to
IIEX APAC 2025 in Bangkok, Thailand
If you’re attending #IIEX APAC on February 18th in Bangkok, this is one session you won’t want to miss. Come
CMA 2025 in San Antonio, Texas
🐶 🐈 Want to know what impact Private Label is having in the pet aisle??? Join us at the Category