Win the Season or Lose the Shelf: The Shopper Behavior Behind Display Activation ROI
Every seasonal activation is a compressed, high-stakes bet. Brands spend months designing displays, negotiating with retailers for floor space, and […]
Developing a Winning E-Comm Playbook
There’s a phrase that gets thrown around a lot in e-commerce strategy meetings: “We need a playbook.” It sounds right.
Why Watching Beats Asking: What Coca-Cola Learned about Innovation
Please watch this compelling co-presentation with Summer Bell, Human Insights North America at The Coca-Cola Company, and Amishi Takalkar, Co-founder
Nailbiter Uncorked – June 2026
Nailbiter recently hosted our latest “Nailbiter Uncorked” session in Chicago, and it was a fantastic opportunity to pull back the
“All In” on Protein: What Nailbiter and PepsiCo Proved
The protein trend is not subtle. 86% of Americans are actively adding protein to their diets, and 70% want salty
Quirks London – May 2026 – Ornua
Your category team has a map of the competitive landscape. The problem? Consumers don’t follow it. Today, we’re showing what
IIEX DC – April 2026 – Pepsico
Why does everything suddenly have protein in it? 🤔 Protein is everywhere right now. But being everywhere and winning are
How Gen Z’s Planned Shopping and Private Label Trust Is Rewriting the Rules for CPG Brands
There's a version of the Gen Z shopper story that brands love to tell. They're impulsive. They're influenced by TikTok.
Quirks Chicago – April 2026 – L’Oreal
🔥 Hot take: most of what you’ve heard about AI and shopping behavior is either overhyped, unproven, or just plain
Is Your Brand in AI’s Consideration Set? Why the Answer Matters More Than Ever
When a shopper asks ChatGPT what protein powder to buy, which laundry detergent works best, or what OTC pain reliever