Pre-testing said the new Lay’s packaging would work.
Pre-testing was only half right.
The real story lived on the shelf — in the moments of recognition, the split-second hesitations, and the behavioral signals that velocity data would have taken months to surface. Frito-Lay wanted to know what was actually happening with shoppers before they committed to a national rollout. So they brought in Nailbiter to capture it in real time, in real stores, with real shoppers who had no idea they were making research history.
The results didn’t just validate a decision. They armed a team.
We’re pulling back the curtain on all of it at Quirk’s Media Dallas
Tuesday, March 10
at 11:15 am in Room 3
You’ll hear from Jocelyn Simon, EVP here at Nailbiter and Rashi Singh, Insights and Strategy Leader at PepsiCo. It will be more “show” than “tell” and seeing is believing!
If you’re there, don’t miss it. If you’re on the fence about attending Quirks, consider this your official permission slip!
