News & Updates Archives -

How Gen Z’s Planned Shopping and Private Label Trust Is Rewriting the Rules for CPG Brands

There's a version of the Gen Z shopper story that brands love to tell. They're impulsive. They're influenced by TikTok. [...]

When a shopper asks ChatGPT what protein powder to buy, which laundry detergent works best, or what OTC pain reliever

Survey data shows what consumers claim they want and think they did. At Nailbiter, we capture what they actually do.

nailbiter pr / January 3, 2025

The e-commerce landscape is constantly evolving. What worked last quarter might not work today. How can brand managers stay ahead?

nailbiter pr / January 2, 2025

The spontaneous purchase has always been retail’s secret weapon—that moment when a shopper’s rational brain surrenders to desire and the

nailbiter pr / January 1, 2025

The Great Retail Reset: How Economic Pressures Are Rewiring Shopper Behavior We’re witnessing a fundamental shift in shopper behavior. With

nailbiter pr / October 30, 2024

We are absolutely thrilled to share that we have climbed to #8 on the 2024 GRIT Top 50 Most Innovative

Please join the MREF in welcoming Amishi Takalkar to its Board of Directors! Amishi Takalkar is the co-founder and CEO of

nailbiter pr / February 13, 2024

Exciting News from Anheuser-Busch in the World of Hard Beverages! As a category captain, steering through this dynamic landscape is

nailbiter pr / December 1, 2023

It gives us great pleasure to announce that we have recently renewed our certification as a Minority Business Enterprise (MBE)