Win the Season or Lose the Shelf: The Shopper Behavior Behind Display Activation ROI
Every seasonal activation is a compressed, high-stakes bet. Brands spend months designing displays, negotiating with retailers for floor space, and […]
CPG market research
Developing a Winning E-Comm Playbook
There’s a phrase that gets thrown around a lot in e-commerce strategy meetings: “We need a playbook.” It sounds right.
How Winning Brands Get a Piece of the Trillion-Dollar Impulse Buying Market
The spontaneous purchase has always been retail’s secret weapon—that moment when a shopper’s rational brain surrenders to desire and the
The Impact of Inflation and Private Label Trends on Shopper Decisions
The Great Retail Reset: How Economic Pressures Are Rewiring Shopper Behavior We’re witnessing a fundamental shift in shopper behavior. With
Meet the Team at IIEX North America
The Nailbiter team is heading to Austin! Join us at Greenbook‘s #iiex where innovation takes center stage. Speaking of center stage, don’t miss our CEO, Amishi
Economy/Inflation Impact on Grocery Shopping
As we continue to face inflationary pressures, Private Label is top of mind for many of our clients and their
Business of Beauty @CMA
Such a great session at the #CMAconference with Nicole Schwend-Katcher, L’Oreal’s VP of Future of Retail. Thanks to Nicole for her partnership in
Category Management Association 2024 conference in Dallas, Texas
Join L’Oréal and NAILBITER at the annual Category Management Association 2024 conference in Dallas, Texas as we unravel the intricacies
Exciting News from Anheuser-Busch in the World of Hard Beverages
Exciting News from Anheuser-Busch in the World of Hard Beverages! As a category captain, steering through this dynamic landscape is
Kickoff of Nailbiter 2024
Let’s rewind to the invigorating kickoff of NAILBITER 2024!Last week we gathered in our Virginia headquarters to set the tone for the