Category Management Association 2024 conference in Dallas, Texas

Join L’Oréal and NAILBITER at the annual Category Management Association 2024 conference in Dallas, Texas as we unravel the intricacies of today’s highly engaged and demanding beauty shopper. In this session we will delve into the intricacies of shopper behavior within the beauty industry, offering a comprehensive understanding of the beauty shopper’s journey.

Our CEO Amishi Takalkar will be on stage with Nicole Schwend-Katcher, the VP of Future of Retail and Omni Shopper Insights a.k.a.“Shopper Extraordinaire” at L’Oreal USA, where she is instrumental in advancing the Mass Beauty shopping experience.

Through her innovative research, Nicole leads L’Oreal and retailer partnerships to deepen the understanding of the beauty shopper and assist in elevating the beauty business. Leveraging new technology, her profound grasp of consumer behavior and market dynamics has propelled L’Oreal to the forefront of category management, optimizing performance and enriching the shopping experience.

We’re very proud to present together with Nicole at CMA|SIMA 2024. This will be a session you don’t want to miss at the conference. See you in Dallas!

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