Did you know that Nailbiter ended the year ranked #5 in Greenbook‘s GRIT Top 50 Most Innovative Insights Supplier report?
The GRIT Report is one of the industry’s most comprehensive benchmarks, with thousands of insights professionals weighing in on which companies are moving the needle in market research. growing belief across the industry that observing real behavior beats asking people what they think they did.
When we started Nailbiter, the idea of using video at scale to capture authentic shopper moments felt like a long shot to most. Now, the brands and researchers we work with are proving that behavioral videometrics aren’t just innovative — they’re essential for making decisions that actually match how people shop.
We bridge that say-do gap in a visual and visceral way.
You have to see it for yourself!
A huge thank you to our clients, partners, and the entire Nailbiter team. You pushed us to keep building something better, and this recognition belongs to all of us.
Did you know Nailbiter ranks #1 on Greenbook‘s GRIT Top 50 Most Innovative Data & Analytics Suppliers?
This report is the industry’s most comprehensive set of benchmarks, with thousands of insights from professionals weighing in on which companies are actually moving the needle in market research.
Landing at the top of that list? It feels like validation for a bet we made years ago. That bet was simple: stop asking shoppers what they think they do and start watching what they actually do.
Traditional research has always carried a gap between claimed behavior and real behavior. We built Nailbiter’s videometrics platform to close it. And the brands we work with — from CPG giants to emerging challengers — are seeing the difference in their category strategies, shelf performance, and bottom lines.
We’ve climbed this list for years (#42 → #12 → #8 → #1), and each jump came because our clients demanded more from their insights:
They want truth over tradition.
They need speed over stale.
They require the why behind the what.
To our team, clients, and partners, thank you for trusting the process.
We’re just getting started.
Grit #5
We’re excited to share that Nailbiter ranked #5 on this year’s Greenbook GRIT list of the most innovative market research suppliers! Innovation can be a big buzz word, but to us it simply means staying curious, experimenting with purpose, and building tools that help our clients make sharper decisions.
This ranking is really a reflection of you: our clients who challenge us with tough questions, and our team who turns those questions into industry-leading solutions. Thank you for pushing us forward every day!