Your category team has a map of the competitive landscape.
The problem? Consumers don’t follow it.
Today, we’re showing what actually happens when a shopper stands in front of a shelf (or scrolls past your product online) and makes a choice.
🙅 No surveys.
🙅♂️ No recall bias.
Real behavior, on video, in the moment.
The Hidden Battleground: Competing in Consumer Moments
TODAY!
May 6th | Room 3 | 12:15 pm
Amishi Takalkar, Co-founder and CEO of Nailbiter, and Pinaki Dutt, Global Head, CMK, of Ornua, are walking through the moments brands consistently underestimate — and what it costs them.
We’ll take a closer look at:
🔎 The competitor set consumers are actually choosing from
(it’s bigger and stranger than you think)
🔎 The exact moments where purchase decisions are won and lost
🔎 How behavioral evidence, not stated intent, changes the speed and quality of decisions
If you’re at Quirk’s Media London today, this session is worth rearranging your afternoon for.
