Market Research Archives -

Is Your Brand in AI’s Consideration Set? Why the Answer Matters More Than Ever

When a shopper asks ChatGPT what protein powder to buy, which laundry detergent works best, or what OTC pain reliever […]

Survey data shows what consumers claim they want and think they did. At Nailbiter, we capture what they actually do.

nailbiter pr / January 3, 2025

The e-commerce landscape is constantly evolving. What worked last quarter might not work today. How can brand managers stay ahead?

nailbiter pr / January 1, 2025

The Great Retail Reset: How Economic Pressures Are Rewiring Shopper Behavior We’re witnessing a fundamental shift in shopper behavior. With

nailbiter pr / February 27, 2024

Such a great session at the #CMAconference with Nicole Schwend-Katcher, L’Oreal’s VP of Future of Retail. Thanks to Nicole for her partnership in

nailbiter pr / February 18, 2024

Join L’Oréal and NAILBITER at the annual Category Management Association 2024 conference in Dallas, Texas as we unravel the intricacies

nailbiter pr / February 13, 2024

Exciting News from Anheuser-Busch in the World of Hard Beverages! As a category captain, steering through this dynamic landscape is

nailbiter pr / February 10, 2024

Let’s rewind to the invigorating kickoff of NAILBITER 2024!Last week we gathered in our Virginia headquarters to set the tone for the

nailbiter pr / October 17, 2023

Learn more about optimizing your market research habits on #TMRE ’s Insights New Best Practices Track. Hear about scaled, quantitative

nailbiter pr / October 13, 2023

The gap between Research & Reality-Mental and physical availability are both critical for driving sales for your brands. However, almost