Consumer Insights Archives -

How Gen Z’s Planned Shopping and Private Label Trust Is Rewriting the Rules for CPG Brands

There's a version of the Gen Z shopper story that brands love to tell. They're impulsive. They're influenced by TikTok. [...]

Survey data shows what consumers claim they want and think they did. At Nailbiter, we capture what they actually do.

How is GLP-1 reshaping consumer habits and retail decisions? Join Nailbiter and shopper insights expert Yelena Idelchik, MBA as we

nailbiter pr / February 13, 2025

If you’re attending #IIEX APAC on February 18th in Bangkok, this is one session you won’t want to miss. Come

nailbiter pr / February 6, 2025

🐶 🐈 Want to know what impact Private Label is having in the pet aisle??? Join us at the Category

nailbiter pr / January 2, 2025

The spontaneous purchase has always been retail’s secret weapon—that moment when a shopper’s rational brain surrenders to desire and the

nailbiter pr / January 1, 2025

The Great Retail Reset: How Economic Pressures Are Rewiring Shopper Behavior We’re witnessing a fundamental shift in shopper behavior. With

Here’s a sneak preview of what Reckitt‘s Andrew Flavin and Nailbiter’s Amishi Takalkar will be presenting on May 9th. It promises to be a very

Is your brand ready to close the “SAY-DO GAP” once and for all? When looking for measurable better brand impact,

As we continue to face inflationary pressures, Private Label is top of mind for many of our clients and their