“All In” on Protein: What Nailbiter and PepsiCo Proved
The protein trend is not subtle. 86% of Americans are actively adding protein to their diets, and 70% want salty […]
behavioralinsights
How Gen Z’s Planned Shopping and Private Label Trust Is Rewriting the Rules for CPG Brands
There's a version of the Gen Z shopper story that brands love to tell. They're impulsive. They're influenced by TikTok.
Understanding Carting Behavior for Better Online Profitability [BONUS: Thoughts on Amazon’s Alexa+ Rollout]
The e-commerce landscape is constantly evolving. What worked last quarter might not work today. How can brand managers stay ahead?
How Winning Brands Get a Piece of the Trillion-Dollar Impulse Buying Market
The spontaneous purchase has always been retail’s secret weapon—that moment when a shopper’s rational brain surrenders to desire and the
The Impact of Inflation and Private Label Trends on Shopper Decisions
The Great Retail Reset: How Economic Pressures Are Rewiring Shopper Behavior We’re witnessing a fundamental shift in shopper behavior. With
Meet the Team at Shopper Marketing Summit USA
Nailbiter is heading to Shopper Marketing Summit USA 2024! Our team, including Allison Reebie, Jonathan Martorano, and Reid Searls, can’t wait to connect
Shopper Marketing Summit USA 2024 in Chicago
Get ready to crack the code on impulse buying! Nailbiter is excited to announce that we’ll be presenting at the
Increase your Shopability to lower the Walkaway
By continuously refining the shopper experience, you can mitigate walkaway and leakage, positioning your store for success in the competitive
HOW CAMPBELL’S LEVERAGES BEHAVIORAL RESEARCH AND AUGMENTED REALITY TO FUEL INNOVATION
Join us at #QuirksNewYork on July 19-20! NAILBITER’s Andrew Weakly will join Lindsay Fankhauser from Campbell’s to share how to use behavioral insights and #augmentedreality together
RE-WIRING INNOVATION USING BEHAVIORAL CONSUMER APPROACHES
Find us at GreenBook‘s #IIEXEUROPE or the Insights Innovation Exchange 2023 on March 28 and 29. Our team will be there with a