How Consumer-Led Innovation Wins at Shelf
Most new product failures do not start as bad ideas. They start as good ideas evaluated by a broken process. [...]
behavioralinsights
Win the Season or Lose the Shelf: The Shopper Behavior Behind Display Activation ROI
Every seasonal activation is a compressed, high-stakes bet. Brands spend months designing displays, negotiating with retailers for floor space, and
Developing a Winning E-Comm Playbook
There’s a phrase that gets thrown around a lot in e-commerce strategy meetings: “We need a playbook.” It sounds right.
Why Watching Beats Asking: What Coca-Cola Learned about Innovation
Please watch this compelling co-presentation with Summer Bell, Human Insights North America at The Coca-Cola Company, and Amishi Takalkar, Co-founder
“All In” on Protein: What Nailbiter and PepsiCo Proved
The protein trend is not subtle. 86% of Americans are actively adding protein to their diets, and 70% want salty
How Gen Z’s Planned Shopping and Private Label Trust Is Rewriting the Rules for CPG Brands
There's a version of the Gen Z shopper story that brands love to tell. They're impulsive. They're influenced by TikTok.
Understanding Carting Behavior for Better Online Profitability [BONUS: Thoughts on Amazon’s Alexa+ Rollout]
The e-commerce landscape is constantly evolving. What worked last quarter might not work today. How can brand managers stay ahead?
How Winning Brands Get a Piece of the Trillion-Dollar Impulse Buying Market
The spontaneous purchase has always been retail’s secret weapon—that moment when a shopper’s rational brain surrenders to desire and the
The Impact of Inflation and Private Label Trends on Shopper Decisions
The Great Retail Reset: How Economic Pressures Are Rewiring Shopper Behavior We’re witnessing a fundamental shift in shopper behavior. With
Meet the Team at Shopper Marketing Summit USA
Nailbiter is heading to Shopper Marketing Summit USA 2024! Our team, including Allison Reebie, Jonathan Martorano, and Reid Searls, can’t wait to connect