As the holiday season continues, exposure to activities in-store will be heightened for shoppers. It is critical for packs to stand out, hence here are 3 pack – related observations that are influencing shoppers as we enter the holiday season!
1. CONTRAST WINS
With most shoppers engaging with less than 5 products in a category on average, it has never been more important to ensure your pack stands out on shelf.
2. IMAGERY IS IN
Imagery and graphics play an essential role in driving interest and consideration at shelf. Premium and seasonal packaging also encourage “gifting.”
3. ON-PACK CLAIMS MATTER MORE THAN EVER
The impact of Price on a purchase decision has grown 1.3x since 2022. Claims help influence value perceptions, especially for premium brands.
What about impulse? Packaging achieves 2x the impact on an impulse purchase decision versus a planned decision.
