Halloween 2023 Winning Display

NAILBITER’s Impulse Tracker® continually observes the shopping habits of over 1,000 shoppers who purchase items not originally on their shopping lists every month.

2 weeks since Halloween and here’s what we observed in terms of best performing displays to drive sales.

Winning Display Award: Kroger’s decorative multi-branded lobby display, with it’s “EYE”-catching design and compelling price point – less than $5!
Craziest Idea That Worked Award: Walmart’s 250-count pack for $26, which became one of the top performers of the season!

Runner Up: At mass retailers, simpler displays with ready cases took the top spot.

How do you think Christmas displays are going to stack up?

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