Black Friday Breakdown

This Black Friday, more than 1 in 3 shoppers started planning their hauls as early as October. While nearly half were seeking personal items, everyone was gearing up to buy gifts for others. Ads played a pivotal role, with 8 in 10 shoppers getting wind of deals through them.

Despite equal exposure from the top retailers, when the day arrived, 7 in 10 favored Amazon over Walmart’s 4 in 10. Amazon’s persistent Black Friday ads every time the app opened likely contributed to this choice.

However, over 50% of shoppers expressed skepticism, believing this year’s deals were inferior. Some even shared instances of price manipulation. The consensus is that deals are not what they used to be.

In a market saturated with planned purchases, what have you noticed being successful in capturing shoppers at the point of purchase?

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