How Gen Z’s Planned Shopping and Private Label Trust Is Rewriting the Rules for CPG Brands
There's a version of the Gen Z shopper story that brands love to tell. They're impulsive. They're influenced by TikTok. [...]
Shopper Insights
Is Your Brand in AI’s Consideration Set? Why the Answer Matters More Than Ever
When a shopper asks ChatGPT what protein powder to buy, which laundry detergent works best, or what OTC pain reliever
Practical Advice for High-Quality Shopper Insights
Survey data shows what consumers claim they want and think they did. At Nailbiter, we capture what they actually do.
CMA 2025 in San Antonio, Texas
🐶 🐈 Want to know what impact Private Label is having in the pet aisle??? Join us at the Category
Understanding Carting Behavior for Better Online Profitability [BONUS: Thoughts on Amazon’s Alexa+ Rollout]
The e-commerce landscape is constantly evolving. What worked last quarter might not work today. How can brand managers stay ahead?
How Winning Brands Get a Piece of the Trillion-Dollar Impulse Buying Market
The spontaneous purchase has always been retail’s secret weapon—that moment when a shopper’s rational brain surrenders to desire and the
The Impact of Inflation and Private Label Trends on Shopper Decisions
The Great Retail Reset: How Economic Pressures Are Rewiring Shopper Behavior We’re witnessing a fundamental shift in shopper behavior. With
Meet the Team at Shopper Marketing Summit USA
Nailbiter is heading to Shopper Marketing Summit USA 2024! Our team, including Allison Reebie, Jonathan Martorano, and Reid Searls, can’t wait to connect
Sneak Preview of Quirk’s London Session
Here’s a sneak preview of what Reckitt‘s Andrew Flavin and Nailbiter’s Amishi Takalkar will be presenting on May 9th. It promises to be a very
The Quirk’s Event in London 2024
Get ready for a game-changing deep dive into shopper behavior! We’re thrilled to announce that Nailbiter will be presenting at