Win the Season or Lose the Shelf: The Shopper Behavior Behind Display Activation ROI
Every seasonal activation is a compressed, high-stakes bet. Brands spend months designing displays, negotiating with retailers for floor space, and […]
Online Shopper Behavior
Developing a Winning E-Comm Playbook
There’s a phrase that gets thrown around a lot in e-commerce strategy meetings: “We need a playbook.” It sounds right.
Practical Advice for High-Quality Shopper Insights
Survey data shows what consumers claim they want and think they did. At Nailbiter, we capture what they actually do.
Understanding Carting Behavior for Better Online Profitability [BONUS: Thoughts on Amazon’s Alexa+ Rollout]
The e-commerce landscape is constantly evolving. What worked last quarter might not work today. How can brand managers stay ahead?
Meet the Team at Shopper Marketing Summit USA
Nailbiter is heading to Shopper Marketing Summit USA 2024! Our team, including Allison Reebie, Jonathan Martorano, and Reid Searls, can’t wait to connect
Economy/Inflation Impact on Grocery Shopping
As we continue to face inflationary pressures, Private Label is top of mind for many of our clients and their
CMA March Webinar
The Category Management Association | SIMA webinar will be shedding light on how current economic challenges are reshaping shopper behavior on March
Kickoff of Nailbiter 2024
Let’s rewind to the invigorating kickoff of NAILBITER 2024!Last week we gathered in our Virginia headquarters to set the tone for the
LEVERAGING BEHAVIORAL INSIGHTS TO UNDERSTAND AND GATORLYTE’S PERFORMANCE
Going to Insights Association’s #CRC – Corporate Researchers Conference in Chicago? Don’t miss our presentation on November 2nd! NAILBITER’s Robert
NEW BEST PRACTICES USING SCALABLE BEHAVIORAL RESEARCH
Learn more about optimizing your market research habits on #TMRE ’s Insights New Best Practices Track. Hear about scaled, quantitative