As August begins, back to school season is in full swing. Nailbiter reports on findings from following shoppers’ trips in their typical retailers – and we have some interesting nuggets about early Back-to-School behavior! In July, over 1 in 3 shoppers had a Back to School display breakthrough during their trip!
Opinions varied from “too soon” to “helpful to have” to “not as much as I was expecting” as they made their way down multiple aisles of Back to School supplies, foods, and apparel.
Bright colors and large installations won this year at attracting shoppers to peruse their many offerings. One shopper comments, “being bright yellow is what makes me come to this and makes this display stand out.”
