The digital shelf is crowded. But visibility alone doesn’t equal velocity.
Let’s say your product shows up in search results. ✅ Great.
❓ But are shoppers actually clicking?
❓ Are they converting?
❓ Or are they bouncing to a competitor whose search imagery spoke to them in that split second?
Most brands are missing real data from that elusive online “Moment of Truth.” It happens faster than you think, and traditional research methods can’t capture it.
Join us at the Category Management Association conference to hear what is working for forward-thinking organizations like Reckitt. Jon H. and Nathaniel Noertker will pull back the curtain on how they use global Videometrics to see exactly what shoppers do when they browse, evaluate, and decide online.
Not what they say they do. What they actually do. 🔥
This isn’t about optimizing for algorithms. It’s about optimizing for humans who make purchase decisions in compressed timeframes with limited information.
If you’re building eComm Retailer Playbooks or trying to figure out why your conversion rates aren’t matching your traffic, this session will reveal the methodology that transforms digital presence into measurable sales growth.
Winning the Digital Shelf: Turning Visibility into Velocity
Tuesday | February 17
3:35
See you there.
