Macro shifts like GLP-1 adoption, AI shopping, and the Zero Consumer are reshaping the marketplace. But here’s what most brands get wrong: they recognize the trend, update a few slides, and call it strategy.
Real impact happens when you connect those macro forces to the micro moments where shoppers actually make decisions—at the shelf, on the screen, in the search bar.
Is your brand prepared?
Our very own Gram Bowsher will be joined by Stacey Ring-Sanders and Roopa Madvesh of WK Kellogg Co at the upcoming CMA conference in Las Vegas. Don’t miss your chance to hear about what this leading brand is thinking and how they are preparing for what’s now and what’s next!
Category Management Association
Elevate 2026 Conference
Tuesday, February 15th
4:15 – 5:00
Breakout Room 1
