Coming up on Friday November 19 is our new webinar with the Category Management Association.
As shopper behaviors and preferences are changing more frequently than ever before, flexibility in your insights is no longer a ‘nice to have’ but a necessity. As a result, shopper insights teams must prepare for changes that may not even be on their radar yet and be ready to act as soon as new learnings are uncovered, both understanding the present while simultaneously preparing for the future. Please join Yelena Idelchik, Associate Director, Category & Shopper Insights at Reckitt and Gram Bowsher, Executive Vice President, NAILBITER, as they explore how Reckitt has begun to “Build their Reality” with always-on, behavioral insights uncovered through NAILBITER’s Videometrics Platform.
