HOW CAMPBELL’S LEVERAGES BEHAVIORAL RESEARCH AND AUGMENTED REALITY TO FUEL INNOVATION

We hope to see you at the Insights Association North Atlantic Chapter  “Insights Evolved” Conference on Friday, September 16th! NAILBITER’s very own, Katie Egge, will be co-presenting alongside Lindsay Fankhauser of Campbell Soup Company.

Katie and Lindsay will be sharing how Campbell’s and NAILBITER used a combination of behavioral research at-scale, plus a practical application of Augmented Reality technology for market research, to drive success in the salty snacks category.

You won’t want to miss it! Let us know if we will see you there!

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