“BUILD THEIR REALITY” – A NEW CMA WEBINAR TOGETHER WITH RECKITT ON 19.11
Coming up on Friday November 19 is our new webinar with the Category Management Association. As shopper behaviors and preferences […]
research
Coming up on Friday November 19 is our new webinar with the Category Management Association. As shopper behaviors and preferences […]
This is a continuation of the Shopper Journey application. It’s always on, tracking shoppers all year and delivering key metrics such as Shopability, Findability, Organization, and Assortment. These metrics do a terrific job of revealing the “why behind the buy.” The tracker becomes the beating pulse of the Shopper team and drives relationships with key retailers.
It is well-established that AR is the new VR. Nailbiter can expose Shoppers to new (Virtual) Displays and Planograms in real stores as they purchase the category. Shoppers shop from these Displays and Planograms, and their purchase decisions and perceptions are observed and recorded. This is the most natural and revealing way to test new ideas efficiently and predictably.
Shopability has quickly become the Go-To category metric that allows Shopper teams to understand how their Category is performing at key retailers. With Findability, Organization, and Assortment as key components, clients get the What and the Why using these metrics. This is the recommended way to measure Planogram and Aisle performance.
The role of In-Store and Online Marketing is to disrupt shoppers’ typical purchase decisions. Yet, Breakthrough is a metric that is nearly impossible to capture using traditional means. Nailbiter’s behavioral, videometrics-driven platform observes which Activities Breakthrough and, crucially, diagnoses what works or doesn’t work.
One of the biggest drivers of Product and Pack success is Notice. Once Noticed, Conversion (to Purchase) is critical to measure. The Nailbiter platform uniquely observes these metrics and then reveals an endless stream of vital diagnostics to help Consumer Insights teams optimize their products and packs.
Videometrics bring the traditional IHUT into the world of contemporary behavioral market research. Nailbiter observes consumers trying products that they purchased in-store or received via the mail (from Nailbiter). This can be done Qualitatively or Quantitatively. It often involves other elements such as Prep and Storage in addition to Usage.