Nailbiter & Data Gurus

Have you ever wondered how to capture genuine consumer behavior without the bias of being watched?

In a recent discussion with Amishi Takalkar, Co-Founder and CEO of NAILBITER, we delve into the power of using video in market research. Amishi shares how video allows us to observe consumers in their natural shopping environment, from the aisles to online screens, providing unfiltered insights into their true preferences. This approach is revolutionizing how we understand and respond to real shopper behavior.

Click the link in the comments to listen to the full episode.

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