What if your consumers’ words are pointing you in the wrong direction?
Surveys tell you what shoppers think they want. Behavioral observation shows you what they actually need, and that gap is where innovation either gains confidence or loses it.
Join us at Greenbook‘s IIEX:
Tuesday, June 23 at 9:30
on the main stage
Summer Bell from The Coca-Cola Company and Amishi Takalkar from Nailbiter will share how real behavioral observation shaped an innovation strategy and built the confidence to scale it.
Come start your morning with us!
