🚀 Ever wonder why some new products fly off shelves while others collect dust? The answer isn’t in your focus groups or surveys. It’s in real-world behavioral data.
Ready to stop playing innovation roulette?
📅 WEDNESDAY, July 23rd ⏰ 3:15p – Room 2 📍 Quirk’s Media New York
Our Co-founder and CEO, Nailbiter, Amishi Takalkar, and Brodie Dunn, Director Strategic Insights, PepsiCo, will share breakthroughs achieved that are changing how CPG brands approach innovation.
Introducing the New Product Pulse (NPP) – our scalable framework that captures authentic consumer behavior as it happens, not months later in a research report.
Here’s what PepsiCo discovered:
→ Traditional metrics miss 70% of critical behavioral signals
→ Post-launch insights can predict success within weeks, not quarters
→ Teams equipped with behavioral intelligence make faster, smarter decisions
The bottom line? While most brands are still guessing, PepsiCo is using behavioral science to protect their innovation investments and scale what works.
