As the Super Bowl advertising fades, the big brands and new products that grabbed attention using that ad platform are left to fight it out in a crowded CPG marketplace. They may have spent up to a reported $5.6 million for a :30s Super Bowl ad spot, but now they need to be Noticed in-store and deliver an at-shelf message that gets them into shoppers’ carts.
The third season of The Masked Singer wasn’t the only video footage to follow the Superbowl. We used NAILBITER’s videometric platform to capture our own big reveal… when shoppers headed to the store after the big game.
Some shoppers made clear connections from the Super Bowl ads to the products they found in-store. Others went looking, but had trouble finding advertised products. Watch these NAILBITER videos for a taste of how it all happens in-store.
Wondering what’s happening in the aisle in your categories? Follow us on LinkedIn and let us help you uncover real shopper behavior with NAILBITER videometrics.
