retail disrupted
2025 macro trends report: trip mission & walkaway rates
At Nailbiter, we’ve captured what shoppers actually do—not just what they say. Our 2025 Macro Trends Report reveals the hidden forces reshaping retail landscapes and purchase decisions. Unlock the surprising truth about consumer behavior.
what we cover:
- The truth about trip missions that contradicts conventional wisdom
- Why category walkaway rates are shifting and what it means for your bottom line
- What’s really behind consumer decisions when they reach for—or reject—your products
- How to adapt merchandising strategy in response to evolving shopper behavior
- Specific actions brands can take to optimize promotions and drive conversion
why this matters now:
Traditional consumer research misses the critical moments that determine purchase outcomes. Our AR Visualizer and Impulse Tracker metrics provide the complete picture—from Notice to Cart to Conversion—revealing the true Shopability of your products.
Don’t navigate 2025 with outdated insights. Smart brands are already leveraging these findings to gain competitive advantage.