understand shopper and consumer decisions at scale
Our videometric platform allows manufacturers and researchers to see and hear their consumers making product decisions in-store and online. Our partnerships arm brands so they can make informed decisions tapping into stated, latent, and emotional consumer decisions.
a trusted solution for winning brands
Nailbiter’s global, quantitative videometrics platform captures hundreds of thousands of behavioral data points from real, in-the-moment shopping experiences to uncover actionable insights.
Whether in-store, online, or in/out of home, we create a space for consumers to “show and tell” during the moment of truth, delivering a more dynamic expression of what is driving consumer behavior.
Dive deep, don’t just scratch the surface at Nailbiter.
what is videometrics?
what is videometrics?
Nailbiter’s technology platform allows our clients to see and hear their shoppers and consumers make real decisions in the moment-of-truth – whether in-store, online, or at-home – through the power of video.
The platform captures behavior on a quantitative scale and then codes both audio and video data to reveal hidden barriers to product success. The resulting shopper and consumer insights allow teams to make fast, informed decisions that drive market success.
our applications
The Nailbiter platform scales Behavioral Market Research through Video.
observe behavior
IN-STORE SHOPPING
Shoppers record their next in-store shopping experience, narrating as they go along.
E-COMMERCE SHOPPING
Shoppers record their next online shopping experience, narrating as they go along.
PRODUCT USAGE
People record product or category usage where they typically use it (usually at-home.)
capture reaction
AR FOR FMOT
People are shown virtual products, planograms, and/or displays in or out of store and asked to share their perceptions and ultimate purchase decision.
want to know what videometrics can do for you?
Nailbiter has developed metrics, applications and trackers for almost all Shoppers and Consumer Insights needs.
Videometrics hold the promise to replace almost any kind of traditional market research. If you have a research question, we have a solution for you!
nailbiter in the news
Practical Advice for High-Quality Shopper Insights
Survey data shows what consumers claim they want and think they did. At Nailbiter, we capture what they actually do. Getting to that shopper truth is at the core of our work, and recently, our President and Head of Client Consulting, Gram Bowsher was featured on Ponderings from the Perch, the Little Bird Marketing podcast. In this episode, he challenged the conventional wisdom of traditional market research. He exposed the million-dollar gap between what shoppers say versus what they do based on their observable shelf behavior. “We wanted to find a better way to open up that black box that […]
Company Meeting in DC
What a fantastic Friday in DC! It was such a blast seeing the Nailbiter team in person – a rare treat for our mainly remote crew. From catching up face-to-face to sharing some great laughs, we soaked up every moment. And to top it all off, we witnessed history in the making as Ovechkin tied Gretzky for most career goals. Talk about perfect timing! Grateful for this incredible, hardworking team and the energy they always bring. Until next time, DC!
GLP Meets CPG Webinar
How is GLP-1 reshaping consumer habits and retail decisions? Join Nailbiter and shopper insights expert Yelena Idelchik, MBA as we break down the latest trends, data-driven insights, and what brands need to know to stay ahead. Expect fresh perspectives, practical takeaways, and a few surprises along the way! Contact us now for the full presentation and recording!
