Category & Planogram Shopability

Want to understand why shoppers walk away empty-handed? Nailbiter’s Category & Planogram Shopability methodology cuts through assumptions to reveal the truth about shelf performance. While competitors rely on sales data that only tells you what happened, we show you why it happened.

Our videometrics platform zeroes in on three critical dimensions: findability, organization, and assortment. Can shoppers find what they’re looking for? Are products organized intuitively? Is the assortment just right, or are gaps and out-of-stocks costing you sales? We’ll compare what one retailer is doing versus another, or measure before and after a reset to reveal the real impact.

The provocative reality? Most planograms are designed for efficiency, not shopability. Walmart doesn’t care which brand wins—they care about category performance and shopper satisfaction. When 10% of planned shoppers walk away without making a purchase, that’s a category problem. Our methodology reveals the why behind walk-away behavior, equipping you with insights to transform shelf dynamics and position yourself as the category captain retailers can’t ignore.