In-Store Pack and Product Benchmarking

Your velocities are down. Your new product isn’t performing. But why? Nailbiter’s In-Store Pack and Product Benchmarking methodology gets to the truth by measuring the two metrics that matter most: Notice and Conversion.

At Nailbiter, we start with a provocative reality: nobody buys what they don’t notice. Our videometrics platform reveals whether shoppers even see your product on shelf. Are you getting overlooked? We’ll diagnose what’s driving Notice—the impact of facings, shelf position (top versus bottom), pack design, and whether you’re leading the aisle or buried four feet in. Once you get noticed, can you convert? Does your pack communicate value? Do shoppers understand your proposition and feel it justifies the price, especially against private label?

The implications are powerful. For new launches, this gives you an early read before sales data comes in, helping you course-correct quickly. For established products facing decline, we identify what’s gone stale. And when retailers push back on distribution? This becomes your ammunition. It wasn’t the product that failed—it was the execution. Wrong placement, insufficient facings, missing flavors. Our methodology arms you with the why behind performance, transforming autopsies into proactive strategy.