Display and Marketing Breakthrough

You’ve invested thousands in that display or in-store marketing. But does it actually work? Nailbiter’s Display and Marketing Breakthrough methodology goes beyond gut feelings to reveal what captures attention and what gets ignored.

At Nailbiter, we evaluate two critical questions: Does your marketing have natural stopping power? And more importantly, what specifically is driving that engagement? Our videometrics platform tracks shopper interaction with displays, floor stickers, aisle blades, and other point-of-sale materials to measure real-world breakthrough.

The implications are clear: breakthrough is just the beginning. When we dig deeper on specific marketing executions, we evaluate whether the assortment makes sense, if messaging resonates, and whether it changes purchase behavior. For established brands, this confirms what’s working. For disruptor brands, this reveals how to break through on displays when you can’t win on shelf. The provocative truth? Your competitors might be using displays to steal your shoppers. Our methodology shows you exactly how they’re doing it—and how you can defend your territory.