a revitalized experience
nailbiter & coty partnership: how videometrics transformed the beauty bar
What consumers SAY versus what they DO reveals the critical gap in traditional research. Our partnership with Coty demonstrates how videometrics captures the complete truth of shopper behavior—not just self-reported intentions, but actual in-the-moment actions that drive purchase decisions.
what we uncovered:
- Current-state performance of Coty’s key brands versus major competitors in real retail environments
- Critical gaps between brand perception and actual in-store execution
- How different shopper typologies interact with beauty merchandising displays
- Specific merchandising strengths, weaknesses, opportunities and threats across markets
- The real impact of in-store touchpoints on Rimmel’s Beauty Bar performance
why videometrics changes everything:
Traditional consumer research misses the moment of truth. We capture what shoppers actually do and say at the most influential touchpoint—in-store. Our AR Visualizer and Impulse Tracker reveal the complete journey from Notice to Cart to Conversion, providing actionable insights that strengthen brand performance across different shopper typologies. Smart beauty brands are already using these findings to revitalize their in-store presence and drive competitive advantage.