Path-to-Purchase

The shopper journey isn’t linear—it’s a fascinating maze of decisions, distractions, and desires. Nailbiter’s Path to Purchase methodology follows consumers from their living room couch to the moment of truth at the shelf, mapping every critical touch point where they can win or lose.

At Nailbiter, we’re obsessed with uncovering why consumers suddenly decide they need your category—was it that influencer’s new video that created the craving? The empty pantry shelf? The upcoming party? Our videometrics platform delivers a comprehensive “subway map” of the shopper journey, revealing the stations where competitors steal your passengers.

The innovative brand knows that understanding touch points isn’t enough—you need to know which ones drive Conversion. We’ll show you where consumers make decisions, where they bail before purchase, and how these touch points interact, giving you the strategic blueprint to intercept shoppers when it matters.