Omnichannel Shopper Journey

The battle for Conversion isn’t just fought in-store anymore—it’s a complex war across channels. Nailbiter’s Omnichannel Shopper Journey goes beyond identifying touchpoints to reveal how to dominate at each one with witty precision.

At Nailbiter, our videometrics methodology has discovered that half of shoppers researching products on their phones while standing in your aisle may potentially abandon their purchase if Amazon offers a better deal. Brutal? Yes. Essential knowledge? Absolutely.

We dive deep into what makes displays irresistible, which search terms drive Conversion (hint: not the ones you’re bidding on), and what product page elements shoppers use to make decisions. The implications are clear: winning means optimizing for how people truly shop, not how you wish they would. Our methodology reveals the why behind channel-switching behavior, equipping you with bold strategies to capture shoppers wherever they roam.