Impulse Tracker

Impulse purchases can’t be researched directly—ask someone to shop impulsively and you’ve already killed the spontaneity. That’s why Nailbiter created our syndicated Impulse Tracker, the industry’s only authentic window into unplanned purchasing behavior.

At Nailbiter, our videometrics platform tracks the top 50 impulsively purchased categories, revealing which ones are climbing or falling in the rankings. When your category suddenly jumps ten spots, shouldn’t you know why? Our interactive dashboard lets you slice the data by retailer, time, and category to spot opportunities before your competitors.

The implications are powerful: Understand what triggers impulse purchases in your category, and you can design smart, fun strategies to capture more of those high-margin, unplanned sales. Our methodology reveals the provocative truth about shopper behavior—in the battle for the spontaneous shopper, the brand that understands the why behind impulse decisions will always win.