applications

×

Aisle of the Future

Nailbiter uses In-Aisle (and online) shopper observations across different Planograms/Aisles to reveal which aspects of the Planogram work best.

Want to shake up the status quo? Nailbiter’s provocative Aisle of the Future methodology challenges conventional planograms with bold insights that transform category dynamics. While competitors settle for incremental improvements, we’re reimagining what’s possible when you become the true category captain.

Our videometrics platform doesn’t just observe shoppers—we decode their behavior across multiple retailers and planograms to identify what drives basket size and what diminishes Shopability. The implication? Most planograms are leaving money on the table.

The real impact? We transform these insights into a compelling category growth story that makes retailers sit up and take notice. Our methodology reveals the why behind shopper behavior, equipping you with data-driven recommendations for planogram optimization that boost Notice, increase Cart rates, and ultimately drive Conversion across the entire category.

×

Path-to-Purchase (P2P)

From pre-shop research to retailer selection and the final purchase decision, Videometrics reveal the entire eCommerce and In-Store shopper journey. Quant sample and retailer cuts ensure that the insights are highly actionable.

The shopper journey isn’t linear—it’s a fascinating maze of decisions, distractions, and desires. Nailbiter’s Path to Purchase methodology follows consumers from their living room couch to the moment of truth at the shelf, mapping every critical touch point where they can win or lose.

At Nailbiter, we’re obsessed with uncovering why consumers suddenly decide they need your category—was it that influencer’s new video that created the craving? The empty pantry shelf? The upcoming party? Our videometrics platform delivers a comprehensive “subway map” of the shopper journey, revealing the stations where competitors steal your passengers.

The innovative brand knows that understanding touch points isn’t enough—you need to know which ones drive Conversion. We’ll show you where consumers make decisions, where they bail before purchase, and how these touch points interact, giving you the strategic blueprint to intercept shoppers when it matters.

Omnichannel Shopper Journey

The battle for Conversion isn’t just fought in-store anymore—it’s a complex war across channels. Nailbiter’s Omnichannel Shopper Journey goes beyond identifying touchpoints to reveal how to dominate at each one with witty precision.

At Nailbiter, our videometrics methodology has discovered that half of shoppers researching products on their phones while standing in your aisle may potentially abandon their purchase if Amazon offers a better deal. Brutal? Yes. Essential knowledge? Absolutely.

We dive deep into what makes displays irresistible, which search terms drive Conversion (hint: not the ones you’re bidding on), and what product page elements shoppers use to make decisions. The implications are clear: winning means optimizing for how people truly shop, not how you wish they would. Our methodology reveals the why behind channel-switching behavior, equipping you with bold strategies to capture shoppers wherever they roam.

×

Always-On Shopper Tracker

This is a continuation of the Shopper Journey application. It’s always on, tracking shoppers all year and delivering key metrics such as Shopability, Findability, Organization, and Assortment. These metrics do a terrific job of revealing the “why behind the buy.” The tracker becomes the beating pulse of the Shopper team and drives relationships with key retailers.

Category dynamics shift faster than quarterly sales data can capture. Nailbiter’s Always-On Shopper Tracker acts as your early warning system, detecting seismic shifts in consumer behavior before they impact your bottom line.

At Nailbiter, we’re not content with point-in-time snapshots that become outdated before the ink dries on the report. Our videometrics platform establishes ongoing programs that monitor how shopping behaviors evolve in response to planogram resets, seasonal shifts, and competitive maneuvers.

Think of us as your category seismologists—detecting tremors before they become earthquakes. When Walmart tests a new planogram in just 50 stores, we’re there, capturing shopper reactions and measuring changes in Notice, Cart, and Conversion. The impact? You become the trusted partner who helps retailers understand the why behind emerging category dynamics, positioning you as the confident category captain they can’t ignore.

×

Impulse Tracker

This is Nailbiter’s only syndicated product, where 1000+ impulse purchases are recorded every month, all year around. This is the most efficient way to discover which Categories are purchased on Impulse but more importantly Where, When, Why, and How! Sample data is available on request.

Impulse purchases can’t be researched directly—ask someone to shop impulsively and you’ve already killed the spontaneity. That’s why Nailbiter created our syndicated Impulse Tracker, the industry’s only authentic window into unplanned purchasing behavior.

At Nailbiter, our videometrics platform tracks the top 50 impulsively purchased categories, revealing which ones are climbing or falling in the rankings. When your category suddenly jumps ten spots, shouldn’t you know why? Our interactive dashboard lets you slice the data by retailer, time, and category to spot opportunities before your competitors.

The implications are powerful: Understand what triggers impulse purchases in your category, and you can design smart, fun strategies to capture more of those high-margin, unplanned sales. Our methodology reveals the provocative truth about shopper behavior—in the battle for the spontaneous shopper, the brand that understands the why behind impulse decisions will always win.