Category dynamics shift faster than quarterly sales data can capture. Nailbiter’s Always-On Shopper Tracker acts as your early warning system, detecting seismic shifts in consumer behavior before they impact your bottom line.

At Nailbiter, we’re not content with point-in-time snapshots that become outdated before the ink dries on the report. Our videometrics platform establishes ongoing programs that monitor how shopping behaviors evolve in response to planogram resets, seasonal shifts, and competitive maneuvers.

Think of us as your category seismologists—detecting tremors before they become earthquakes. When Walmart tests a new planogram in just 50 stores, we’re there, capturing shopper reactions and measuring changes in Notice, Cart, and Conversion. The impact? You become the trusted partner who helps retailers understand the why behind emerging category dynamics, positioning you as the confident category captain they can’t ignore.

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