Aisle of the Future

Want to shake up the status quo? Nailbiter’s provocative Aisle of the Future methodology challenges conventional planograms with bold insights that transform category dynamics. While competitors settle for incremental improvements, we’re reimagining what’s possible when you become the true category captain.

Our videometrics platform doesn’t just observe shoppers—we decode their behavior across multiple retailers and planograms to identify what drives basket size and what diminishes Shopability. The implication? Most planograms are leaving money on the table.

The real impact? We transform these insights into a compelling category growth story that makes retailers sit up and take notice. Our methodology reveals the why behind shopper behavior, equipping you with data-driven recommendations for planogram optimization that boost Notice, increase Cart rates, and ultimately drive Conversion across the entire category.