economic shifts & the evolving private label threat

How shopper videometrics reveal the rise of private label—and what national brands must do to stay ahead.

With 86% of consumers changing their shopping habits due to economic pressures, private label is no longer the budget-friendly alternative—it’s a legitimate competitor. Nailbiter’s videometric research uncovers how retailers are turning store brands into full-fledged powerhouses and what this shift means for national brands.

what we cover:

• How economic shifts are fueling private label growth
• The strategies retailers use to elevate private label brands
• Where national brands are most at risk—and how they can respond