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Summer Internship – Client Service Associate

NAILBITER is one of the fastest growing market research technology companies in the US. Our technology platform allows manufacturers and researchers to “see” their consumers make product decisions at-shelf and at-home. The platform quantitatively codes stated, latent and emotional decisions, revealing hidden barriers to product success. The resulting consumer and shopper insights allow marketers and […]

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Brand, Price or Claims – What drives the Health & Wellness consumer in-store?

Conventional wisdom based on consumer surveys states that brand followed by price-value are the most important drivers of choice in CPG. A recent in-store video study completed by NAILBITER among Health and Wellness consumers found some surprising results: claims set a product apart when consumers are making their purchase decisions in-store. So how does this […]

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