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Author: Amit Dhand

Purchase Drivers

Great to see that trade is using our (past) health foods trends report. The new and updated report will be ready Jan 2018. Looking forward to revealing US and European trends in health foods and cause marketing that drive in-store purchase decisions. Nice work Amishi Takalkar and her insights team.  http://www.bakemag.com/Trends/Bread-Winners/2017/11/Purchase-Drivers.aspx?cck=1

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Which health claims drive shopper purchase?

Congratulations to Amishi Takalkar for being invited to be a featured speaker at Europe’s leading food and beverage conference. Read her interview here on which health claims really matter at point of sale and be sure to catch her presentation on Nov 29th in Frankfurt https://www.figlobal.com/fieurope/visit/news-and-updates/which-health-claims-drive-shopper-purchase

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NAILBITER in the news : Which health claims are shoppers really seeking?

http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2017/08/Which_health_claims_are_shoppe.aspx?ID=%7BB4FB25C8-86BA-428A-A0ED-763DFBE7FCEA%7D&cck=1

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NAILBITER in the news : Nailbiter uses video to collect real-time data on purchase decisions

http://www.foodnavigator-usa.com/R-D/Nailbiter-uses-video-to-collect-real-time-data-on-purchase-decisions

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IIEX Applied Behavioral Science Conference

Excited to be presenting at the IIEX Applied Behavioral Science Conference in Chicago November 7 – 8. Video Metrics are about to play a big role in CPG market research. Come find out how (and more importantly how you can benefit)! KNOW MORE

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