NAILBITER tracked 1,000+ Shoppers and Consumers across the US over a 5-week period to develop the most comprehensive view of the influence of the Pandemic on CPG and the emergence of the "New Normal".

A Global Quantitative Videometrics Platform




About Nailbiter, Inc.

NAILBITER is replacing traditional Market Research with its Behavioral Videometrics Platform.

Headquartered in Reston VA and having offices in NY, Chicago, London, Amsterdam, Singapore, and Mumbai, the NAILBITER Tech platform observes Shoppers and Consumers purchasing CPG/FMCG products in-store and online (quantitatively and globally). Ranked #27 in Top 50 most innovative companies by clients as per the 2021 GRIT report (up from #42 in 2020), our video is converted to brand metrics that provide a competitive advantage to Brand and Insights teams.

Our Videometrics have been validated by leading companies such as Hershey, Nestle, Reckitt, Colgate, Mondelez, SC Johnson, and others. We grew nearly 105% in 2020 and are up another 50% in the first half of 2021. Our expected growth trajectory will be 4x over the next two to four years.


We are looking for a rare breed of intelligent, confident, consultative, forward-looking CPG/FMCG marketers to engage with our top clients. We offer industry-leading compensation, stock, benefits, and career progression opportunities. If you are interested in pursuing a global opportunity with NAILBITER, please send your LinkedIn profile or CV to for consideration.

Position Overview: Director/VP of Client Success & Analytics (commensurate with experience)

NAILBITER seeks a senior researcher to manage clients, mentor junior team members, and deliver impactful, data-driven stories by managing full-cycle projects.

Key Responsibilities:

  • Maintain outstanding client relationships throughout project life cycle to drive sustainable partnerships
  • Oversee project execution including study design, data review and analysis, and reporting
  • Convert analysis into client-ready, storytelling reports with insightful key findings and actionable recommendations
  • Occasional travel may be required to client for in-person results presentations

Ideal Candidate has the following Skills, Experience, and Capabilities:

  • A completed bachelor’s degree in a related field (such as social sciences, business, marketing) and/or relevant experience in the market research industry
  • 5+ years market research experience (including at least 3 years on the vendor side)
  • Strong command of quantitative methodologies
  • Ability to prioritize and manage multiple short and long-term projects to meet client deadlines
  • Outstanding verbal and written communication skills including previous client communication and presentation experience
  • Excellent organizational skills and attention to detail
  • A team player with an ability to work well independently and autonomously with junior to senior level colleagues
  • Self-motivated, analytical individual with an attention to detail who thrives in a dynamic, deadline- driven environment
  • Advanced proficiency with MS Office
  • Leadership experience not required


“Build their Reality” - a new CMA webinar together with Reckitt on 19.11

Nov 16, 2021

Coming up on Friday November 19 is our new webinar with the Category Management Association.

As shopper behaviors and preferences are changing more frequently than ever before, flexibility in your insights is no longer a 'nice to have' but a necessity. As a result, shopper insights teams must prepare for changes that may not even be on their radar yet and be ready to act as soon as new learnings are uncovered, both understanding the present while simultaneously preparing for the future. Please join Yelena Idelchik, Associate Director, Category & Shopper Insights at Reckitt and Gram Bowsher, Executive Vice President, NAILBITER, as they explore how Reckitt has begun to "Build their Reality" with always-on, behavioral insights uncovered through NAILBITER's Videometrics Platform.

You can register for the webinar here


Nov 09, 2021

If you’re going to Nashville for TMRE, November 15-17, 2021, we have a couple of exciting updates for you.

Together with Sobia Bashir, the Global Innovation and Design Insights Lead at Mondelez International, NAILBITER’s CEO Amishi Takalkar will be presenting on stage on Monday November 15 2021 at 3.50pm.

Mondelez International partnered with NAILBITER to pioneer a ground-breaking agile approach to traditional pack testing. Supporter of an agile, in-the-moment mindset, the partnership helped uncover how testing in context can help unveil new growth opportunities for brands as it did for the gum category for Mondelez Colombia.

This session will highlight why shopping behavior in a dynamic, COVID retail environment requires new research techniques beyond the traditional, and how Augmented Reality (AR) captured behavioral insights that might not have been as illuminating through traditional shelf testing or other video based approaches. AR allows consumers to place a 3D image of new products on shelf next to real category competitors for the most natural testing environment and capture of Shopper reactions.

You will walk away inspired to make a case for AR in your organization, with a clear understanding for how the Colombian team was able to quickly and easily act on results, and see & hear why AR is the future of innovation testing.

Throughout all days of TMRE, you will be able to find the NAILBITER team at booth #426 in case you're interested in our Behavioral Videometrics Platform and want to experience our Augmented Reality applications yourself.

If you want to know more about TMRE 2021 or register, please visit: TMRE: The Market Research Event - the #1 event for the insights & analytics community (

Johan Vrancken will be joining us as Chief Revenue Officer

April 13, 2021

We are excited to announce Johan Vrancken will be joining NAILBITER as our new Chief Revenue Officer in May 2021.

Formerly an Executive at Nielsen, Johan worked with our Co-Founders Amishi Takalkar and Amit Dhand at Affinova where he was a transformational leader and superb client partner.

Johan will be based in Amsterdam and will take charge of our Client Services globally with a specific focus on opening new offices across Europe, Asia, and LATAM. While we’ve operated globally since 2015, Johan’s addition will put Client Services feet on the ground in most major markets.

NAILBITER has expanded to Europe

April 5, 2021

I am pleased to announce the latest development at NAILBITER! As of early 2021, NAILBITER has expanded to Europe starting with the UK in a series of Global Expansion slated for 2021 / 22. While we have been executing work globally since 2015 leveraging our US and India teams, this expansion indicates our continued commitment to growing the adoption of Videometrics by our clients globally and bringing quantitative, observational data and metrics to the insights community everywhere.

Leading our efforts is Sumi Nair joining us as SVP of Client Service, Europe. Sumi is a proven leader and has a strong track record of driving client adoption of new technologies by leveraging her strong relationships across Europe, which I have seen firsthand at Affinnova. She is based in London and will be building a team across the continent. Reach out if you or someone you know is interested – we are hiring across all teams!

Also, stay tuned for more BIG news coming in the next two weeks…exciting times here at NAILBITER!

- Amishi Takalkar, Co-Founder and CEO

Virtual Reality Vs Augmented Reality / RBDR

March 9, 2021

NailBiter Vice President Katie Egge details for the benefit of researchers the differences between widely familiar Virtual Reality and less familiar Augmented Reality.

Happy International Women's day

March 8, 2021

This International Women’s Day, we celebrate the women who make our industry great. Both here at NAILBITER and within our clients’ organizations, smart, hardworking, and powerful women make the insights industry better everyday!

NAILBITER :Unlocking the power of consumer & shopper behaviour in CPG

Sept 15, 2020

Proud to share that CIOReview has recognized NAILBITER as one of the Top 10 Most Promising CPG Solution Providers in 2020. "In the last 20 years, CPG research seems to have fallen behind in leveraging the data revolution. It wasn’t because there wasn’t enough data, but rather too much data with very little insight. That’s where I believe [NAILBITER] is making a change, using behavioral data to give CPG manufacturers better insights into their product and branding.” Be sure to check out the August issue, featuring a cover story with NAILBITER's Co-Founder and CEO Amishi Takalkar.

GreenBook GRIT 'Top 50 Most Innovative Suppliers'

July 15, 2020

It's our inaugural year on the GreenBook GRIT 'Top 50 Most Innovative Suppliers' list, so we decided to ask a few of our client partners what makes us’s what they shared

"Ponderings from the Perch"- Priscilla of Little Bird Marketing and Jocelyn Simon share a moment of Truth-"

May 29, 2020

Check out NAILBITER's SVP of Client Services, Jocelyn Simon, on "Ponderings from the Perch", the podcast from Priscilla McKinney and Little Bird Marketing. In this engaging conversation, you'll hear topics covered such as why Videometrics are critical for the evolving CPG and Retail landscape, why new product launches need more than just sales data to determine success, and Jocelyn's pet peeve around the word "actionability".

Can CPG go D2C?

May 16, 2020

Is D2C the next shift in the disrupted CPG retail landscape.If you're a big, medium or small-sized CPG manufacturer who's exploring a D2C launch, NAILBITER can help you with behavioral data to understand what shoppers are seeking from the online grocery experience.

Get a grip CPG!

March 11, 2020

NAILBITER's co-founder, Amit, weighs in on how the Coronavirus will impact CPG. Spoiler won't. Read on to know why CPG is always strong to bounce back in the face of crisis.


Feb 20, 2020

As the Super Bowl advertising fades, the big brands and new products that grabbed attention using that ad platform are left to fight it out in a crowded CPG marketplace. They may have spent up to a reported $5.6 million for a :30s Super Bowl ad spot, but now they need to be Noticed in-store and deliver an at-shelf message that gets them into shoppers' carts.

The third season of The Masked Singer wasn't the only video footage to follow the Superbowl. We used NAILBITER's videometric platform to capture our own big reveal... when shoppers headed to the store after the big game.

Some shoppers made clear connections from the Super Bowl ads to the products they found in-store. Others went looking, but had trouble finding advertised products. Watch these NAILBITER videos for a taste of how it all happens in-store.

Wondering what's happening in the aisle in your categories? Follow us on LinkedIn and let us help you uncover real shopper behavior with NAILBITER videometrics.

Behavioral science - great hope or all hype?

December 15, 2019

Ditching claimed metrics and observing real behavior could revolutionize shopper insight, so why do only 1/3 of firms do it? We look at the barriers which have stopped behavioral research from scaling, and the new tools which might break through and let it fulfill its huge potential.

Join NAILBITER at the Final Events of 2019!

October 17, 2019

As the calendar year begins to wrap up, the final conferences and events for the year are right around the corner. The NAILBITER Team is excited to be attending and speaking at several conferences to round out the year. Below is a calendar of events where the NAILBITER Team will be in attendance as well as any presentations we will be giving.

In-Store Video Tells the Full Story of Super Bowl Shopping

February 4, 2019

With the Super Bowl over, the conversation now switches to the commercials. But, what if I told you that by focusing on just the commercials, you’re missing a big piece of the Super Bowl marketing blitz?

October update from CEO Amishi Takalkar

October 15, 2018

I am pleased to announce several exciting developments: – Tracy Needham, industry veteran in Tech, has joined NAILBITER as VP of Research – Rolled out a major upgrade to our Marketing Effectiveness product and very excited for the tremendous client response, especially on Advertising and Display Videometrics – Successful integration of Voice to the NAILBITER Omnichannel...

I am pleased to announce several exciting developments:

– Tracy Needham, industry veteran in Tech, has joined NAILBITER as VP of Research

– Rolled out a major upgrade to our Marketing Effectiveness product and very excited for the tremendous client response, especially on Advertising and Display Videometrics

– Successful integration of Voice to the NAILBITER Omnichannel Shopper Journey Videometrics Platform

New Video Metric Norms for Packaging

October 5, 2018

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands 4 teasers related to packaging: 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip Less...

October 5, 2018 - Posted by: Amit Dhand - In category: Blog, News - No responses

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands


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12110 Sunset Hills Road Suite 600 Reston, VA 20190.


20-30 Whitechapel Road, London, E1 1EW, England.


Amsterdam, NL


Esperanza Building, Office No. 805, Linking Road, Bandra West, Mumbai - 50, India.